Tarczyński Better - Grupa Tarczyński

TarczynskiBetter.com

Eat better, live better

For years, Tarczyński S.A. has taken numerous prosocial and pro-ecological activities, knowing exactly how important sustainable development and responsibility for the environment in which we live is. We focus on four key areas of CSR: healthy, active lifestyle, care for the natural environment and its resources, conscious choice making and rational nutrition, and supporting local communities. They have all been gathered on a common communication platform TarczyńskiLepiej.pl. referring to the motto of our brand – “Eat better, live better” and its mission to “Inspire people to eat wisely to change their lives for the better”.

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Eat better, live better
TOGETHER

We care for the development of the Barycz Valley area and its local communities by creating new jobs, investing in infrastructure development, supporting the tourist promotion of the region, and educating children and youth. This is our home, we live and work here, which is why we deeply care and feel obliged to this unique place and its people.

We support the development
of the Barycz Valley

The Barycz Valley

We support and care for the Barycz Valley, among others by co-financing investments in the development of the infrastructure of roads and bicycle paths. We also cooperate with the Partnerstwo dla Doliny Baryczy Association, whose activities support the sustainable development of this area by undertaking initiatives aimed at promoting, preserving and better use of the cultural and natural heritage of the Barycz Valley, based on tourist and natural values. We are partnering a marketing campaign for the region's tourist offer, as part of which the film "Meet the Barycz Valley" was made.

We are by far the largest employer in the Barycz Valley region

We constantly invest in the expansion of the plant, the purchase of modern technologies as well as training of our employees and their development.

We support local communities

We run numerous charity initiatives, supporting families in need, local villages, municipalities, community centers, orphanages, care and treatment institutions and associations.

We cooperate with local schools, offering apprenticeships to students and full-time jobs to graduates.

We participate in important local events and support social initiatives. We have sponsored the Wroclaw Final of the Great Orchestra of Christmas Charity (WOŚP) three times

Eat better, live better
RESPONSIBLY

We care for the natural environment and its resources. We take these actions because we realize the impact of sustainable development and responsibility for the environment on our lives.

We are a socially responsible company

In the fourth quarter of 2022, our cogeneration plant in Ujeździec Mały - where our headquarters is located, and also our main production facility - was commissioned.

This is a key investment, which - thanks to the use of economizers that reduce gas consumption in heating processes - will ultimately allow us to reduce carbon dioxide (CO2) emissions into the atmosphere by almost 60 percent. CHP uses the so-called combined system, which, through the simultaneous production of energy and heat, allows us to increase energy efficiency by up to 30 percent.

In addition to significant environmental benefits, cogeneration also increases energy security and independence.

We consistently reduce the consumption of plastic and paper in the packaging of our products

We use only certified paper in the production of collective packaging and unit packaging elements.

All foil production waste generated during the packaging of our products is processed by mechanical recycling.

We are part of UPM Raflatac's RafCycle® recycling programme

Our goal since April 2021 has been to close the circuit of raw materials for manufacturing paper backing as a carrier for product labels. By using new materials and introducing several organisational improvements jointly with the company UPM Raflatac, we achieved success within just a few months - today we are the first Polish food company to have closed the loop for the circulation of this raw material, which has brought measurable environmental and business effects.

So far (December 2022) we have recovered 177 tonnes of waste backing, the equivalent of 2,301 trees. By doing so we have avoided emissions of nearly 39 tonnes of CO2e from fossil fuels, comparable to the amount generated by a car driving 254,534km (RafCycle: calculations based on the end-of-life model).

Eat better, live better
WISELY

We aim to create sensible eating habits and promote knowledge in the field of rational and balanced nutrition. We provide consumers with an informed choice, constantly expanding our range of wholesome, high-protein snacks that are part of a balanced diet and help in proper nutrition and functioning of the body.

Innovative protein snacks

We introduce innovative protein snacks. Our offer includes the Tarczyński Protein line - products with a high protein content designed for active people and athletes, and dried - not fried - Meat Chips, which are a wholesome alternative to salty snacks. Both product lines are gluten-free.

Zero meat Rośl-Inne (Plant-ifferent) line

We know the world needs new sources of protein. That is why we have created the Rośl-Inne (Plant-ifferent) line characterized by high protein and fiber content and NO preservatives. Rośl-Inne (Plant-ifferent) is a perfect proposition for vegetarians, flexitarians, and above all for meat lovers looking for alternative sources of protein.

Tarczyński Naturalnie line

We make every effort to ensure that our products do not contain additives: glutamates, phosphates, preservatives, artificial colors and flavors. We are consistently developing the Tarczyński Naturalnie product line, which is distinguished by a clean and simple 100% natural composition and the highest quality meat.

Convenience and functionality of packaging

We introduce functional and convenient packaging for various consumption occasions to the market. We offer consumers wholesome products, being blunt and transparent regarding their content and using responsible packaging labeling.

Eat better, live better
ACTIVELY

We realise and participate in projects contributing to the popularisation of active forms of leisure. Year by year we are increasing our sports sponsoring. We support professional athletes and ambitious young talents. We also sponsor numerous sporting and recreational events for children, youths and adults.

Sponsoring the
Panthers Wrocław team

We support the Polish Champions

The physical development and rivalry of young people in team sports matters to us, which is why we are the proud sponsor of Panthers Wrocław, the Polish champions of American football, who were the only team from Poland this year to take part in encounters in the elite European League of Football.

Sponsoring
the Tarczyński Protein Team
and Tarczyński Studio Live

We support Polish e-sport

We attach great importance to all-round development, inspiring sensible eating in the gamer community, which is why we are the titular sponsor of Tarczyński Studio Live – one of the most popular channels streaming e-sport competitions on the Twitch platform.

The studio with professional commentary began transmissions in the first half of 2021, and has been watched by over 3.5m viewers! In 2021 we formed the e-sport team Tarczyński Protein Team, which takes part in games of Counter Strike: Global Offensive (CS:GO), achieving numerous successes.

Our activities so far

In recent years we have also sponsored speedway rider Tai Woffinden and European fencing champion Ewa Trzebińska.

In 2020 we were also a partner of Europe’s largest cycle of sporting events for Active Pre-Schoolers - the Gryzzale Orlen Pre-School Partnership. We used these partnerships to encourage physical activity as an attractive way of spending free time and having fun for all the family.

Meatlovers

You can see Meatlovers food trucks in Wrocław, as well as during events all over Poland. The current route and events can be found on the website www.meatlovers.pl.

Through play, we encourage spending time actively and eating well. As part of our special events - Beach and Winter Initiatives, we conduct culinary workshops and discuss topics related to environmental protection. In our zone, we serve hot dogs with the Tarczyński Naturalnie sausages distinguished by a simple composition and 100% natural ingredients. There are many attractions waiting for visitors, including photography workshops, sports and e-sports tournaments, games for children and much more.